Let me tell you something that anyone who has spent time navigating the streets of Chicago and THE MART or wandering the converted lofts and showrooms of Fulton Market already knows instinctively: What happens in this city every June is not two separate events. At least, not anymore.

For several years, those of us who cover the contract furnishings and commercial interiors industry have tied ourselves in knots trying to explain the geography of it all. NeoCon, the granddaddy of trade shows, anchors itself at THE MART as it has since 1969. Meanwhile, Fulton Market Design Days, the scrappy, energetic, increasingly essential cluster of showroom events and activations stretching through the West Loop, has carved out its own identity with remarkable speed. And somewhere in between, brands, designers, architects and journalists have been sprinting back and forth across the city, trying to cover it all while pretending these were distinct, competing experiences.

They are not. And starting now, officeinsight is done pretending otherwise.

Going forward, we are folding our coverage of NeoCon and Fulton Market Design Days under a single umbrella: Chicago Design Week. It is the most honest description of what actually happens in this city every June. We are just making it official — at least in how we talk about it.

This is not a slight to either event. NeoCon remains the most important trade gathering in the commercial interiors world. Period. Nothing replaces the product launches, the CEU programming, the density of industry relationships renewed and built on the floors of THE MART. We will continue to cover it with the depth and seriousness it deserves. And Fulton Market Design Days has earned its place in the conversation. What MillerKnoll, Teknion, OFS, JSI, Fellowes, Humanscale, and dozens of others have built in that neighborhood is genuinely exciting. The energy there is looser, more experiential and less transactional and that contrast is actually part of what makes the week so valuable for the design community.

But here is the problem with treating them as separate events in our editorial calendar: They are no longer separate in the minds of the people attending them. Designers do not fly into O’Hare on Monday thinking, “I am here for NeoCon or I am here for Fulton Market Design Days.” They think, “I am here for Chicago.” They experience the week as a whole, and so should our coverage.

There is also a practical honesty to this change. The conversation in our industry has been slowly but unmistakably trending toward Chicago Design Week. Brands that show in both venues have started using that language in their own communications. When we fragment our coverage artificially, we end up serving no one well. We create false hierarchies. We miss the connective tissue of what the week actually is.

So here is what you can expect from officeinsight going forward. Our pre-show coverage will help you navigate Chicago Design Week along with what to see, where to go and how to build a week that makes the most of everything on offer across the entire city. That coverage includes our Friday, June 5 special edition and our Guide to New Product at Chicago Design Week. Our on-the-ground reporting will move fluidly between venues without stopping to justify the geography. Our post-show analysis will assess the week as a whole, including the themes that emerged, the products that mattered and the ideas that will shape how we work.

We will still name names. You will still know whether a launch happened at THE MART or in Fulton Market. Context matters. But the container for all of it is Chicago Design Week and Chicago, the magnificent city that has hosted the design industry’s most important annual gathering for more than half a century.