Weekly Editorial
Crunching Data Doesn’t Matter If You Don’t Use It
Written By Rob Kirkbride, Editor-in-Chief, OI Publications • February 9, 2026

If you haven’t already seen it, I hope you get a chance to read the latest issue of viewpoint magazine. The issue is about paying attention to what’s actually happening rather than what we assume is happening. That applies to data you might be ignoring, consolidation that’s reshaping distribution and workplace trends that demand different design responses than what most organizations are delivering.
The issue is about data and how to use it.
The main feature breaks down key statistics that should change how you think about workplace design, from the noise problem that’s costing productivity to the senior living boom (one in six people globally will be 60 or older by 2030) to the $100 billion projected for sports-anchored mixed-use districts over the next 15 years. The data lays out a path.
The Collaborative Network tackles why most research never makes it into strategy. Leaders read reports to stay informed, note a few statistics, maybe share a quote on LinkedIn, and then move on. Almost nothing changes about how decisions get made. Their piece is about using what you already have access to more intentionally. They walk through how AI can accelerate the move from data to questions to action, using Gensler’s workplace trends research as a case study. The shift is about accelerating insight so leaders can move faster from understanding trends to applying them.
We profile COR’s rapid expansion from Northeast dealer to coast-to-coast operation through the acquisitions of Continental and HB Workplaces. It’s a documentation of how the dealer model is fundamentally changing. Small, family-owned distributors embedded in single cities sometimes struggle to deliver the technology, expertise and scale that corporate clients and the A&D community now expect. COR’s strategy is selective acquisition with an emphasis on preserving local identity and relationships while adding capabilities that smaller dealers can’t sustain independently. It’s a model worth watching because it’s being replicated across the industry as manufacturers consolidate and clients demand national reach.
Hendrick’s work on OneDigital’s Atlanta headquarters demonstrates what happens when workplace design prioritizes social engagement and client experience alongside employee productivity. The 11th floor work café serves as a nucleus connecting three floors, designed to support both internal collaboration and external client interactions. The project includes intentional collision points, flexible meeting areas and technology integration that works in any configuration. It’s a case study in creating spaces that function as cultural hubs rather than just places to work.
Alyssa Armesto from Tangram Interiors contributes a piece on designing diagnostic imaging suites that remain operational during crises. Floods, pandemics and patient surges expose which spaces actually bend without breaking. She walks through the material choices, layout flexibility, power redundancy and acoustic control that allow diagnostic environments to sustain care through disruption. The examples she cites — Dell Children’s mobile MRI system, University of Chicago’s structurally adaptable cancer center, Mass General Brigham’s climate-resilient strategies — show that resilience is moving from add-on to baseline expectation.
Across these pieces, a theme emerges: The gap between what the data shows and what organizations actually do is widening.
This issue is about what to do next. The commercial interiors industry proved over the past few years that it can adapt faster than most people expected. The question now is whether that adaptation becomes permanent or gets abandoned when conditions feel stable.
The data is clear. The trends are observable. The case studies are documented. What’s missing isn’t information — it’s action. Converging forces are reshaping how space gets designed and delivered. This issue is a snapshot of what’s already in motion. The data is available. Now go out there and use it.
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