Adapting to a Changing Landscape: The Impact of Workplace Transformation on Office Furnishings

officeinsight publisher, Bob Beck will host a conversation with leading workplace designer, Primo Orpilla and award-winning product designer, Carl Magnusson on how the dramatic changes we’ve seen in workplace design are leading product design innovation to accommodate the new ways of working. 

Primo Orpilla is the co-founder of Studio O+A, a multi-disciplinary San Francisco design firm at the forefront of new thinking about work and workplace. O+A’s groundbreaking designs for Netflix, adidas, McDonald’s, Yelp, Microsoft, Nike and many other companies have demonstrated the power of design to make the work environment a catalyst for creativity and a vehicle for change. 

Carl Gustav Magnusson was director of global design at Knoll for three decades, where he worked with the leading product designers and architects from around the world. He established the Knoll Design Symposium at Cranbrook Academy and co-founded The Knoll Museum. His New York based firm, CGM Design, has created products for Knoll, Spinneybeck, Nienkamper, Teknion, MoMA, BMW and the City of St. Moritz on the way to winning 50 plus design awards since 2005.