INDEAL Champion Program

Turn Connections, Tools, and Insight into Real Results

High-performing INDEAL Dealers know the secret to getting the most out of platforms, services, and Brand Partner relationships—a dedicated and engaged Champion. This team member acts as their dealership’s internal INDEAL expert, helping staff work smarter, strengthen manufacturer relationships, and deliver winning results. With a Champion on your side, your team is well positioned to help your organization thrive.

Why a Champion Matters

A Champion transforms program access into active participation, ensuring your dealership gets the full value of their INDEAL benefits.

Build Team Alignment

One go-to expert keeps everyone on the same page and ensures that staff are up to date with INDEAL solutions.

Support Brand Partnerships

Champions keep their dealership informed on the latest products, launches, and Brand Partner incentives.

Improve ROI

Champions understand how to integrate INDEAL platforms into daily operations, helping maximize value and returns.

The Steps to Champion Success

The Perks of Being a Champion

Champions turn effort into measurable impact—for themselves, their team, and their dealership. Contact our team to assign your Champion!

Make a Real Impact

Drive meaningful opportunities and growth throughout the dealership.

Earn Recognition & Rewards

Receive monthly rewards for active participation and engagement.

March 30 – April 2

2026 Champion Conference: Connect & Thrive at THE MART in Chicago

Join fellow INDEAL Champions in Chicago at THE MART, the industry’s hub of design and innovation, for a chance to explore products from Brand Partners, engage with peers, and gain practical insights to strengthen your dealership’s strategies. There’s no cost for a Champion to attend—only an opportunity to bring back insights and connections that can strengthen your dealership.

Want to Learn More?

Whether you’re looking to assign a Champion, need support, or have questions about the Champion Program, our Dealer Success team is here to help!