Mallur Outdoor Collective was created as a breath of fresh air for contract & hospitality environments!  Whether it’s the places where we work, play, live, or learn, outdoor environments provide vital spaces for well-being, engagement and inspiration!  To furnish and activate these spaces, we craft a complete portfolio of outdoor FF&E, including furniture, structures, and heating & cooling solutions. 

Our experience in the industry showed a significant opportunity and gap in the market, unaddressed by other outdoor brands.  We’ve built our brand position around critical points of differentiation for go-to-market strategies, vertical markets, and product and price positioning.

A key point of differentiation for our brand and our go-to-market strategy is a core focus on contract Dealers.  Whereas many outdoor furniture brands largely or exclusively sell direct in the commercial and hospitality markets, or leverage alternative distribution channels. And of course, our program with INDEAL is a foundation of that go-to-market strategy. 

Our product portfolio features a diverse collection of furniture, structures, and heaters essential for outdoor spaces. We incorporate mixed materials and naturalistic design elements, addressing current trends and hospitality influences. For pricing and distribution, we stock products in eastern and western distribution centers to ensure quick shipping and focus on competitive pricing with a well-rounded progression.

Our partnership with INDEAL is a key component of our dealer support network.  We’re also building a national network of rep agencies and expanding our sales team to support our dealers in-market, and with developing specifications and standards programs.