Article • Marketing Tip

Inside Social Media 7.22

Written By Camila Taborda, INDEAL • July 20, 2022

Get a monthly recap of all the latest updates, insights, and ideas you need to level-up your social media game. Whether you’re a marketer or just looking for ways to reach potential clients, this content will help you keep up to date with trends to help engage your audience (and increase sales)! 

Get a monthly recap of all the latest updates, insights, and ideas you need to level-up your social media game. Whether you’re a marketer or just looking for ways to reach potential clients, this content will help you keep up to date with trends to help engage your audience (and increase sales)!  

INSTAGRAM  
You can now pin your most important post all the way to the top so it’s the first thing your followers see.

Saw a reel that you’d like to recreate? Instagram makes it easier now with “Reel Templates”. Select a template and replace it with your own clips. This makes life easier since the clip times are set, and you get access to the music or sound. If you’re still not including reels in your marketing strategy, you should reconsider – watching reels now makes up more than 20% of the time people spend on Instagram!

LINKEDIN 
LinkedIn is providing more engagement tools by introducing a “Repost” option. The new tool allows users to instantly share a post without the need to write a caption.  

TWITTER  
If you didn’t already know, Twitter continues to focus on audio options with “Twitter Spaces”. You can now keep your recordings on a permanent basis (as opposed to having them deleted after 30 days), and you can save your recordings after the broadcast. It seems Twitter is taking the pathway to podcasts seriously, offering a great way to learn or share your thoughts with communities!  

TIPS ON THE GO  

  • Running out of content ideas? Check out these 30 days of content prompts infographic. 
  • Want to explore some user-friendly and free apps to edit videos? This infographic compares 4 video editing apps with pros and cons.  
  • Do your social media accounts need an audit? Check this step by step on how to run a social media audit. 

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