INDEAL Article

INDEAL Announces Partnership with Mark Rhoades and CFS Group Consulting

Written By INDEAL • April 19, 2024

New INDEAL Team Member - Mark (1)

INDEAL is pleased to announce a new partnership with Mark Rhoades and CFS Group Consulting. In this relationship, Mark will take on a senior leadership role as the company’s president, focusing on establishing and facilitating the implementation of short and long-term strategic plans, overseeing operations, and managing company budgets.

The intention of the partnership is to enhance INDEAL’s operational capabilities in the areas of digital marketing and incentive management, and to expand INDEAL’s service offering to ultimately position the organization as a single source of connectivity between industry Dealers, Brands, and their Reps.

Dave Bloch, Dave Gatherum, Kurt James, and the entire INDEAL team will remain in their current roles as Mark takes over responsibility for day-to-day operations.

Dan Mudge, partner with CFS Group Consulting, will join industry veterans Gregg Steliga, Manny Bhuller, and Michelle Warren on INDEAL’s Advisory Board. While Dan’s primary focus will be continuing to lead and manage CFS Group Reps, in this advisory role, he will provide input on strengthening INDEAL’s position and programming with Reps.

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