What We Do

INDEAL is 3rd party growth engine for the commercial interiors industry that helps Dealers, Brands, and Reps Activate strategies, Connect with opportunities, and Grow their business. 

Combining years of experience and knowledge with fresh perspectives, a passion for innovation, and a renewed commitment to our customers, we are guided by a laser focus on their most important priorities. From tools that help Dealers with brand management and improve operational efficiencies to strategies for Brand visibility and speed to market, we aim to support our Members and Partners with the resources they need to thrive.

Why We Do It

Our foundation is built on deep industry roots. Our growth is sustained by a genuine interest in contributing to a brighter future for our Dealer and Brand Partners – and the commercial interiors industry at large. Our unique vantage point provides us with a clear view of the most prevalent challenges companies and the people inside of them are facing, helping us identify areas where we can make a positive impact.

Three core values guide our efforts

We value relationships above all else and take feedback to heart – knowing it’s the key to building a company and platform people are proud to be part of.

We’re dedicated to fundamentally changing the way people live and work – giving back to our industry through INDEAL Cares – a charitable organization with a mission to support healthy workplace communities for its employees, and in under-served global communities.

We’re committed to supporting the advancement and longevity of the commercial interiors industry – investing in tools, partnerships, and startups aligned with creating a more sustainable future.

Allow Us to Introduce

Our People


Big-picture thinkers.
Big-picture doers.

Dave Bloch

Chief Executive Officer

Dave Gatherum

Chief Revenue Officer

Business Development

Feet on the street.
Guide on your side.
Brain on a plane.

Tracy Baumer

Director of Business Development

Mark Naylor

Director of Program Outreach

Jim Heilborn

Training & Development Consultant

Trevor Bloch

Partner Engagement Manager 

Natasha Garner

Brand Strategy Manager

Kim Hockenberry

Program Integration Associate

Kelsey Larson

Design Support & Project Service

Technology, Admin & Accounting

Left Brainers.
Keepers of Order.
Improvers of Processes.

Adam Baczynski

Director of Information Technology

Taran Sandhu


Helene Car

Director of People & Process

Teresa Jansen

Finance & Reporting Manager

Carla Saraf

Accounting Support Specialist

Gurjot Sandhu

Accounting Support Specialist

Cathy Bloch

Conference Coordinator

Marketing, Production & Creative

Idea Developers.
Brand Afficionados.
Fun-First Administrators.
Grammar Geeks.

Jen Grubba

Director of Marketing Resources

Jill Thomas

Director of Creativity & Communications 

Jesse Roberts

Customer Revenue Marketing Manager

Jeremy Norris

Digital Marketing Manager

Mandy Cain

Marketing Resource Specialist

Logan Gatherum

Marketing Intern

This Spot Could
Be Yours!

Sure, we’re biased, but we think we’ve got a pretty great team! We may not have any current openings, but we’re always on the lookout for exceptional talent. Send us your resume to get on our radar.